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	<title>Chris Vandette - Art Director</title>
	<link>http://www.cvandette.com</link>
	<description>Chris Vandette - Art Director</description>
	<pubDate>Fri, 23 Sep 2011 19:47:58 +0000</pubDate>
	<generator>http://www.cvandette.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Design</title>
		<link>http://cvandette.com/Design</link>
		<comments>http://cvandette.com/following/cvandette.com/Design</comments>
		<pubDate>Fri, 23 Sep 2011 19:47:58 +0000</pubDate>

		<dc:creator>Chris Vandette - Art Director</dc:creator>
		
		<category><![CDATA[]]></category>

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		<description>&#60;img src="http://payload.cargocollective.com/1/4/146006/2048182/temper1_1000.jpg" border="0" width="864" height="288" width_o="864" height_o="288" src_o="http://payload.cargocollective.com/1/4/146006/2048182/temper1_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/4/146006/2048182/temper2_1000.jpg" border="0" width="862" height="287" width_o="862" height_o="287" src_o="http://payload.cargocollective.com/1/4/146006/2048182/temper2_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/4/146006/2048182/temper3_1000.jpg" border="0" width="862" height="287" width_o="862" height_o="287" src_o="http://payload.cargocollective.com/1/4/146006/2048182/temper3_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/4/146006/2048182/HH1_1000.jpg" border="0" width="936" height="606" width_o="936" height_o="606" src_o="http://payload.cargocollective.com/1/4/146006/2048182/HH1_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/4/146006/2048182/HH2_1000.jpg" border="0" width="936" height="606" width_o="936" height_o="606" src_o="http://payload.cargocollective.com/1/4/146006/2048182/HH2_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/4/146006/2048182/derby_1000.jpg" border="0" width="864" height="1336" width_o="864" height_o="1336" src_o="http://payload.cargocollective.com/1/4/146006/2048182/derby_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/4/146006/2048182/photogal_1000.jpg" border="0" width="864" height="1335" width_o="864" height_o="1335" src_o="http://payload.cargocollective.com/1/4/146006/2048182/photogal_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/4/146006/2048182/JACHO_1000.jpg" border="0" width="864" height="632" width_o="864" height_o="632" src_o="http://payload.cargocollective.com/1/4/146006/2048182/JACHO_o.jpg" align="left" /&#62; </description>
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	<item>
		<title>Photography</title>
		<link>http://cvandette.com/Photography</link>
		<comments>http://cvandette.com/following/cvandette.com/Photography</comments>
		<pubDate>Fri, 23 Sep 2011 19:44:39 +0000</pubDate>

		<dc:creator>Chris Vandette - Art Director</dc:creator>
		
		<category><![CDATA[]]></category>

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		<description>&#60;img src="http://payload.cargocollective.com/1/4/146006/2048174/p1_1000.jpeg" border="0" width="738" height="594" width_o="738" height_o="594" src_o="http://payload.cargocollective.com/1/4/146006/2048174/p1_o.jpeg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/4/146006/2048174/p2_1000.jpeg" border="0" width="714" height="569" width_o="714" height_o="569" src_o="http://payload.cargocollective.com/1/4/146006/2048174/p2_o.jpeg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/4/146006/2048174/p3_1000.jpeg" border="0" width="929" height="622" width_o="929" height_o="622" src_o="http://payload.cargocollective.com/1/4/146006/2048174/p3_o.jpeg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/4/146006/2048174/p4.jpeg" border="0" width="504" height="360" width_o="504" height_o="360" src_o="http://payload.cargocollective.com/1/4/146006/2048174/p4_o.jpeg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/4/146006/2048174/p5_1000.jpeg" border="0" width="929" height="622" width_o="929" height_o="622" src_o="http://payload.cargocollective.com/1/4/146006/2048174/p5_o.jpeg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/4/146006/2048174/p6_1000.jpeg" border="0" width="792" height="578" width_o="792" height_o="578" src_o="http://payload.cargocollective.com/1/4/146006/2048174/p6_o.jpeg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/4/146006/2048174/p7_1000.jpeg" border="0" width="929" height="622" width_o="929" height_o="622" src_o="http://payload.cargocollective.com/1/4/146006/2048174/p7_o.jpeg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/4/146006/2048174/p8.jpeg" border="0" width="594" height="738" width_o="594" height_o="738" src_o="http://payload.cargocollective.com/1/4/146006/2048174/p8_o.jpeg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/4/146006/2048174/p9_1000.jpeg" border="0" width="895" height="505" width_o="895" height_o="505" src_o="http://payload.cargocollective.com/1/4/146006/2048174/p9_o.jpeg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/4/146006/2048174/p10.jpeg" border="0" width="522" height="668" width_o="522" height_o="668" src_o="http://payload.cargocollective.com/1/4/146006/2048174/p10_o.jpeg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/4/146006/2048174/p11_1000.jpeg" border="0" width="792" height="523" width_o="792" height_o="523" src_o="http://payload.cargocollective.com/1/4/146006/2048174/p11_o.jpeg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/4/146006/2048174/p12.jpeg" border="0" width="612" height="792" width_o="612" height_o="792" src_o="http://payload.cargocollective.com/1/4/146006/2048174/p12_o.jpeg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/4/146006/2048174/p14.jpeg" border="0" width="594" height="738" width_o="594" height_o="738" src_o="http://payload.cargocollective.com/1/4/146006/2048174/p14_o.jpeg" align="left" /&#62; </description>
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	<item>
		<title>Identity Systems</title>
		<link>http://cvandette.com/Identity-Systems</link>
		<comments>http://cvandette.com/following/cvandette.com/Identity-Systems</comments>
		<pubDate>Fri, 23 Sep 2011 19:35:25 +0000</pubDate>

		<dc:creator>Chris Vandette - Art Director</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">2048132</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/4/146006/2048132/sasi_1000.jpeg" border="0" width="1000" height="600" width_o="2048" height_o="1230" src_o="http://payload.cargocollective.com/1/4/146006/2048132/sasi_o.jpeg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/4/146006/2048132/atlantic_1000.jpeg" border="0" width="1000" height="793" width_o="2048" height_o="1624" src_o="http://payload.cargocollective.com/1/4/146006/2048132/atlantic_o.jpeg" align="left" /&#62; </description>
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	<item>
		<title>Logos</title>
		<link>http://cvandette.com/Logos</link>
		<comments>http://cvandette.com/following/cvandette.com/Logos</comments>
		<pubDate>Fri, 23 Sep 2011 19:32:28 +0000</pubDate>

		<dc:creator>Chris Vandette - Art Director</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">2048126</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/4/146006/2048126/logo1_1000.jpg" border="0" width="750" height="600" width_o="750" height_o="600" src_o="http://payload.cargocollective.com/1/4/146006/2048126/logo1_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/4/146006/2048126/logo2_1000.jpg" border="0" width="750" height="600" width_o="750" height_o="600" src_o="http://payload.cargocollective.com/1/4/146006/2048126/logo2_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/4/146006/2048126/logo3_1000.jpg" border="0" width="750" height="600" width_o="750" height_o="600" src_o="http://payload.cargocollective.com/1/4/146006/2048126/logo3_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/4/146006/2048126/logo4_1000.jpg" border="0" width="750" height="600" width_o="750" height_o="600" src_o="http://payload.cargocollective.com/1/4/146006/2048126/logo4_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/4/146006/2048126/logo5_1000.jpg" border="0" width="750" height="600" width_o="750" height_o="600" src_o="http://payload.cargocollective.com/1/4/146006/2048126/logo5_o.jpg" align="left" /&#62; </description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Bubba Burgers</title>
		<link>http://cvandette.com/Bubba-Burgers</link>
		<comments>http://cvandette.com/following/cvandette.com/Bubba-Burgers</comments>
		<pubDate>Fri, 23 Sep 2011 19:24:09 +0000</pubDate>

		<dc:creator>Chris Vandette - Art Director</dc:creator>
		
		<category><![CDATA[Packaging, Point of Purchase, Print]]></category>

		<guid isPermaLink="false">2048083</guid>
		<description>Problem: Although Bubba Burgers had top recall in the category, when in the store consumers were purchasing the first frozen burger product they saw. The task was to increase sales. 

Solution: A rebranding took place to change the emphasis of the product from Bubba to the burger, thereby ensuring that while in-store the product would stand out as the number one burger brand. Package redesign and in store communications were created to raise awareness of the message.

&#60;img src="http://payload.cargocollective.com/1/4/146006/2048083/bubba5_1000.jpeg" border="0" width="1000" height="647" width_o="1224" height_o="792" src_o="http://payload.cargocollective.com/1/4/146006/2048083/bubba5_o.jpeg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/4/146006/2048083/bubba1_1000.jpeg" border="0" width="1000" height="647" width_o="1224" height_o="792" src_o="http://payload.cargocollective.com/1/4/146006/2048083/bubba1_o.jpeg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/4/146006/2048083/bubba2_1000.jpeg" border="0" width="1000" height="647" width_o="1224" height_o="792" src_o="http://payload.cargocollective.com/1/4/146006/2048083/bubba2_o.jpeg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/4/146006/2048083/bubba3_1000.jpeg" border="0" width="1000" height="647" width_o="1224" height_o="792" src_o="http://payload.cargocollective.com/1/4/146006/2048083/bubba3_o.jpeg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/4/146006/2048083/bubba4_1000.jpeg" border="0" width="1000" height="619" width_o="2048" height_o="1268" src_o="http://payload.cargocollective.com/1/4/146006/2048083/bubba4_o.jpeg" align="left" /&#62; </description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Giant Eagle</title>
		<link>http://cvandette.com/Giant-Eagle</link>
		<comments>http://cvandette.com/following/cvandette.com/Giant-Eagle</comments>
		<pubDate>Fri, 23 Sep 2011 19:18:28 +0000</pubDate>

		<dc:creator>Chris Vandette - Art Director</dc:creator>
		
		<category><![CDATA[Broadcast]]></category>

		<guid isPermaLink="false">2048052</guid>
		<description>Problem: Help a family-owned food store chain stand out in a very saturated market and raise sales in select areas of the store.

Solution: A campaign was created utilizing real employees in a documentary style to emphasize the warm, personal attitude of the stores and their people to create a connection with consumers about the personal touches that make Giant Eagle different.

Wine





Potato Chips





FuelPerks

</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Fuji Film</title>
		<link>http://cvandette.com/Fuji-Film</link>
		<comments>http://cvandette.com/following/cvandette.com/Fuji-Film</comments>
		<pubDate>Fri, 23 Sep 2011 19:13:38 +0000</pubDate>

		<dc:creator>Chris Vandette - Art Director</dc:creator>
		
		<category><![CDATA[Print]]></category>

		<guid isPermaLink="false">2048012</guid>
		<description>Problem: Make a disposable film brand relevant in a world of ever increasing digital photography.

Solution: Print communications were created to highlight how a disposable camera can be the perfect solution in certain situations.
 
&#60;img src="http://payload.cargocollective.com/1/4/146006/2048012/fuji1_1000.jpg" border="0" width="900" height="582" width_o="900" height_o="582" src_o="http://payload.cargocollective.com/1/4/146006/2048012/fuji1_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/4/146006/2048012/fuji2.jpg" border="0" width="612" height="792" width_o="612" height_o="792" src_o="http://payload.cargocollective.com/1/4/146006/2048012/fuji2_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/4/146006/2048012/fuji3_1000.jpg" border="0" width="900" height="583" width_o="900" height_o="583" src_o="http://payload.cargocollective.com/1/4/146006/2048012/fuji3_o.jpg" align="left" /&#62; </description>
		<wfw:commentRss></wfw:commentRss>

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		<title>Craftsman</title>
		<link>http://cvandette.com/Craftsman</link>
		<comments>http://cvandette.com/following/cvandette.com/Craftsman</comments>
		<pubDate>Fri, 23 Sep 2011 18:52:17 +0000</pubDate>

		<dc:creator>Chris Vandette - Art Director</dc:creator>
		
		<category><![CDATA[Out of Home, Banners]]></category>

		<guid isPermaLink="false">2047925</guid>
		<description>Craftsman Experience Store Out of Home
Problem: Raise awareness of the new Craftsman Experience Store.

Solution: Out of home communications were created around the city featuring the stores' address. Each installation was created to highlight the benefit of the tool while driving interest though the shock of the visual.

&#60;img src="http://payload.cargocollective.com/1/4/146006/2047925/power washer_1000.jpeg" border="0" width="1000" height="647" width_o="1224" height_o="792" src_o="http://payload.cargocollective.com/1/4/146006/2047925/power washer_o.jpeg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/4/146006/2047925/bridge_1000.jpeg" border="0" width="1000" height="647" width_o="1224" height_o="792" src_o="http://payload.cargocollective.com/1/4/146006/2047925/bridge_o.jpeg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/4/146006/2047925/streetwrench2_1000.jpg" border="0" width="1000" height="647" width_o="1224" height_o="792" src_o="http://payload.cargocollective.com/1/4/146006/2047925/streetwrench2_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/4/146006/2047925/tape_1000.jpeg" border="0" width="1000" height="647" width_o="1224" height_o="792" src_o="http://payload.cargocollective.com/1/4/146006/2047925/tape_o.jpeg" align="left" /&#62; 

Craftsman Labs Facebook Site
Problem: Create a social space around the Craftsman Labs project

Solution: A Facebook page was created for Craftsman Labs housing the viral videos and giving the viewer the ability to comment and submit their thoughts for the next round of tests.

&#60;img src="http://payload.cargocollective.com/1/4/146006/2047925/labsfacebook_1000.jpg" border="0" width="810" height="778" width_o="810" height_o="778" src_o="http://payload.cargocollective.com/1/4/146006/2047925/labsfacebook_o.jpg" align="left" /&#62; 

Versatrack Rich Media Game




Universal Ratchet Wrench Rich Media Game




Standard Banners



</description>
		<wfw:commentRss></wfw:commentRss>

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	<item>
		<title>Kenmore</title>
		<link>http://cvandette.com/Kenmore</link>
		<comments>http://cvandette.com/following/cvandette.com/Kenmore</comments>
		<pubDate>Fri, 23 Sep 2011 18:42:46 +0000</pubDate>

		<dc:creator>Chris Vandette - Art Director</dc:creator>
		
		<category><![CDATA[Broadcast, Print]]></category>

		<guid isPermaLink="false">2047943</guid>
		<description>Kenmore Fridge Broadcast Spot
Problem: Help relaunch Kenmores' brand and raise sales on a particular model of refrigerator.

Solution: A broadcast spot was created to kick off a rebrand and highlight the features of the fridge in an everyday emotional way while emphasizing the value of Kenmore through the strategy that Kenmore is in over 100 million American homes.




Turbozone Print Ad
Problem: Raise awareness of a new jet washing system in the Kenmore Elite Dishwashers.

Solution: Communications were created to raise interest and show the power that the new jet washing system had.

&#60;img src="http://payload.cargocollective.com/1/4/146006/2047943/kenmore3_1000.jpg" border="0" width="936" height="624" width_o="936" height_o="624" src_o="http://payload.cargocollective.com/1/4/146006/2047943/kenmore3_o.jpg" align="left" /&#62; </description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Sears Holiday</title>
		<link>http://cvandette.com/Sears-Holiday</link>
		<comments>http://cvandette.com/following/cvandette.com/Sears-Holiday</comments>
		<pubDate>Fri, 23 Sep 2011 18:41:36 +0000</pubDate>

		<dc:creator>Chris Vandette - Art Director</dc:creator>
		
		<category><![CDATA[Web, Broadcast, Banners]]></category>

		<guid isPermaLink="false">2047929</guid>
		<description>Problem: Make Sears relevant for all consumers' holiday gift giving needs.

Solution: Utilizing the strategy that Sears lets you be the Santa you want to be a campaign was created featuring Santa personalities for any type of gift giver, showing that no matter how you like to shop around the holidays Sears has the tools and tips to help you do it.

Overview Video




Website and Social Media

&#60;img src="http://payload.cargocollective.com/1/4/146006/2047929/holiday website1_1000.jpg" border="0" width="828" height="761" width_o="828" height_o="761" src_o="http://payload.cargocollective.com/1/4/146006/2047929/holiday website1_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/4/146006/2047929/holiday website2_1000.jpg" border="0" width="828" height="1034" width_o="828" height_o="1034" src_o="http://payload.cargocollective.com/1/4/146006/2047929/holiday website2_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/4/146006/2047929/holiday website3_1000.jpg" border="0" width="828" height="1034" width_o="828" height_o="1034" src_o="http://payload.cargocollective.com/1/4/146006/2047929/holiday website3_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/4/146006/2047929/holiday website4_1000.jpg" border="0" width="828" height="786" width_o="828" height_o="786" src_o="http://payload.cargocollective.com/1/4/146006/2047929/holiday website4_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/4/146006/2047929/holiday website5_1000.jpg" border="0" width="828" height="665" width_o="828" height_o="665" src_o="http://payload.cargocollective.com/1/4/146006/2047929/holiday website5_o.jpg" align="left" /&#62; 

Santa Personality Viral Videos










Web Banners







</description>
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